Service 05 · Political Marketing & Communications
Clear political communication, delivered responsibly.
Political communication carries particular responsibility. Citizens deserve clear and truthful information, and leaders and organizations need to communicate their positions effectively within the law. We support political leaders, campaigns and organizations with strategy, content and outreach that meet both expectations.
Problems we address
Where we usually begin.
- 01Policy positions and public work that are not reaching constituents clearly.
- 02Campaigns that need a consistent identity and message across many channels.
- 03Limited capacity to produce timely, accurate content during a campaign.
- 04Difficulty maintaining a public presence between election cycles.
- 05Navigating platform rules and advertising regulations for political content.
What we offer
Political Marketing & Communications, in detail.
Political communication strategy
Messaging, audiences and channel planning aligned with campaign objectives.
Campaign branding
Identity and visual systems for leaders, campaigns and organizations.
Public communication
Speeches, statements and announcements written for clarity.
Digital outreach
Lawful, transparent digital engagement with constituents and supporters.
Campaign content development
Video, graphic and written content produced to campaign timelines.
Public image and reputation management
Consistent presentation of a leader or organization across media.
Voter information and engagement
Accurate information about positions, events and civic participation.
Political media strategy
Media planning, interviews and press engagement during and between campaigns.
Our commitments
Responsible by design.
- All political work complies with applicable election laws, the guidelines of election authorities, platform policies and advertising regulations.
- We do not create deceptive campaigns or misinformation.
- We do not fabricate endorsements, quotations or testimonials.
- We do not use manipulative or unlawful targeting.
- Political advertising is labelled and disclosed as the law and platforms require.
Our process
How the work unfolds.
STEP 01
Brief and research
We understand the leader or organization, the constituency and the issues that matter.
STEP 02
Strategy
We define messages, audiences, channels and a calendar aligned with the campaign.
STEP 03
Content and outreach
We produce and publish content and manage outreach to plan.
STEP 04
Review and compliance
Content and advertising are checked against applicable law and policy before publication.
Questions
Frequently asked.
How do you ensure compliance?
Compliance is built into planning and review. Content and advertising are checked against applicable election law, codes of conduct, platform policies and disclosure requirements before anything is published.
Do you work between elections?
Yes. Consistent, informative communication between campaigns is often as important as activity during them.
Is our engagement confidential?
Yes. Campaign strategy and internal information are treated as strictly confidential.
Often engaged by
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